How to Ace Your Small Business Website
Imagine your small business website as a first impression for your future clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Be Clear about Your Business and Why It’s There
Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Make a User-friendly Website
If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Don’t Undermine SEO
If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Make Your Brand Live
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All these constitute low-grade user experience. And that’s a big problem, since your site plays a vital branding role. To create the best branding experience, just be yourself Talk to people in real-time, and let your brand be the reason for them to talk to each other.
Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If you have a limited budget, the free Google analytics package will be great to start with. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, trends will not take long to spot.
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